Visual identity and 360° campaign for a fictitious recycled and made to mesure denim brand.
Jeans are one of the most sold and worn garments in the world. But its environmental and ethical impact is alarming and non-negligible. Moreover, it is difficult for many people to find jeans that fit their size and shape.
MORPH wants to bring a green solution to the denim industry, adapted to all body types. While using an e-shop, this brand offers eco-responsible, recyclable jeans with the possibility to ask for tailor made.
Today, 32% of 18 to 30 year olds are concerned about the climate crisis, but do not necessarily question their way of consuming clothes. Since jeans are the most polluting garment, MORPH's mission is to offer 100% organic and recyclable cotton jeans. Together, let's make the denim industry sustainable!
Art direction, photography, visual identity, instagram posts, web design, motion design.
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